JOI Pure is proudly an Australian owned and operated natural and organic skincare company established in the year 2000 by founder Nicole Stewart.   All JOI Pure products are created by hand in purpose built solar powered premises in the pristine hills of the Swan Valley in Perth, Western Australia.

Our range of pure, natural and organic skincare has been created to work in harmony with the body, enhancing and nurturing the skin’s natural ability to maintain health, vitality and  youthfulness.  All the carefully selected plant-based ingredients we use help to nourish, strengthen and rejuvenate the skin, revitalise the body and revive the mind.

We source only the finest plant-based organic ingredients from nature’s generous garden in their pure, unadulterated state  as intended by nature.    All our JOI Pure products are based on the scientific and holistic principles of aromatherapy, are chemical and toxic-free and safe for the whole family.

We do not use petro-chemicals or derivatives, propylene glycol, polyethylene glycols, synthetic colours or fragrances, sulphates, synthetic emulsifiers, chemically derived preservatives, lanolin, animal products or animal testing. Such substances can not only adversely affect your skin but also your short and long term health.

JOI Pure is proudly accredited with Choose-Cruelty Free Ltd. against animal testing.  We do not test on animals and none of our ingredients have been tested on animals either.  JOI Pure is proudly accredited with Safe Cosmetics Australia. Every product in our range is Australian Certified Toxic-Free, Non-Toxic and Australian Allergy Certified. All our products are approved by the Vegetarian Society of Australia.

JOI Pure products are carefully prepared in small quantities to ensure optimum quality, freshness and effectiveness of each product and to avoid the use of strong toxic preservatives.   We choose to package in recyclable dark blue glass to maintain the integrity of plant extracted ingredients and to assist in the preservation of the precious environment we live in.

The philosophy behind JOI Pure has always been to provide a truly genuine range of natural plant and aromatherapy-based skin care that is free from harmful chemicals, is affordable and that contains pure, active ingredients that actually work.